'Universidad de Sevilla - Secretariado de Recursos Audiovisuales y Nuevas Tecnologias'
Abstract
The aim of this qualitative study is to identify how the perceptions of the entrepreneur on the
nature of the opportunity (objective reality / social construction) and his/her cognitive style
(analytical / intuitive) influence the process of commitment to opportunity (analytic process /
intuition-based process). Our findings indicate that entrepreneurs with previous opportunity
exploitation experience perceive systematically opportunities as social constructions. The
individual commitment process to entrepreneurial opportunities perceived as objective
realities is analytical, while this process to opportunities perceived as social constructions can
be intuition-based, analytical, or mixed. Size and industry seem to have a strong influence on
the choice of process type