The present paper analyses the influence of entrepreneurial orientation (integrated approach)
and its dimensions (individual approach) on hotel performance. We pose a structural equation
model (SEM) Partial Least Square (PLS) through Smart PLS 3.1.9 on a dataset obtained by
means of a questionnaire emailed to 102 hotel directors between January and June 2014. The
most relevant contribution of this work lies in the fact that the impact of entrepreneurial
orientation in an integrated approach (the three dimensions acts jointly) exceeds the effect of
each individual approach
