Conscious consumers convert their buying habits into political habits, both through their individual actions and by participating in social movements, thus changing the market into a public arena and an area to practice democracy. In this article, we analyse what factors predict the behaviour of conscious consumers and of conscious consumers with a stable trajectory. In addition, we examine whether political consumerism resembles actions of civic engagement or other forms of political participation. The results indicate that the probability of becoming a conscious consumer is related to political participation and the resources acquired in the process of socialization
