Analisa Persepsi Konsumen Terhadap Citra Merek, Kualitas Produk Dan Harga Di Warung Bebek Kebbut Surabaya

Abstract

: This study aimed to examine the consumer perception of Bebek Kebbut\u27s brand image, the quality of food products and the price. Type of research was descriptive quantitative analysis test. The author took a sample of 193 respondents. The results of the study proved that the brand image, product quality and price of Warung Bebek Kebbut were perceived positively by consumers. Of these three variables, the quality of products from Warung Bebek Kebbut was the highest factor perceived positively by respondents while the price was the lowest