Analisis Efisiensi Pemasaran Kubis di Kabupaten Magetan (Studi Kasus di Kecamatan Plaosan)

Abstract

: The research aims to (1) determine the amount of costs, profits and marketing margins in each marketing channel of cabbage, (2) marketing channels of cabbage most economically efficient, (3) the level of integration between the cabbage market Pasar Sayur- Magetan Regency and Pasar Besar - Ngawi regency. The basic method of this research is descriptive analysis method with survey techniques. Research sites in the subdistrict of Plaosan because it is the area's largest cabbage producer in Magetan regency. The data used are primary and secondary data. Data analysis included descriptive analysis of marketing channels, costs and marketing margins and market integration. The results showed that there are three marketing channels cabbage in Magetan regency which marketing channels I : cabbage farmers à collecting traders à large traders à retailers à consumers, marketing channels II : cabbage farmers à large traders à retailers à consumers, marketing channels III : cabbage farmers à retailers à consumers. Marketing margin percentage in the marketing channels I 51.43%, channel II 42.86% and channel III 28.57%. Farmer's share value at marketing channel I 48.57%, channel II 55.71%, and channel 69.95%. Cabbage marketing channels which are economically the most efficient marketing channel III with the lowest marketing margin percentage and the highest value of the farmer's share. The integration between the cabbage market Pasar Sayur- Magetan Regency and Pasar Besar - Ngawi regency was low with IMC value of 3.4 > 1