Faktor - Faktor Kualitas Eservice Yang Berpengaruh Terhadap Perceived Value Pada Website Ecommerce Lazada.co.id (Studi Pada Warga Lingkungan Rw. 3 Kelurahan Dinoyo Kecamatan Lowokwaru Kota Malang)

Abstract

This study aims to determine whether there is a relationship eService quality dimensions which include reliability, website design, security, and customer service to the perceived value on eCommerce website lazada.co.id either jointly or individually. This type of research is explanatory research or research with a quantitative approach explanations. Location of research conducted in the RW. 3 Dinoyo Lowokwaru District Malang using lazada.co.id eCommerce website as an object of research. Collecting data using questionnaires given to 62 respondents from users lazada.co.id eCommerce website in the RW. 3 Dinoyo Lowokwaru District Malang. Data analysts technique used is multiple linear regression. The results of the study explained that the eService quality dimensions which include reliability, website design, security, and customer service have positive and significant effect together against perceived value. The results also showed a positive and significant effect independently of reliability, website design, security, and customer service variable against perceived value. Website design variable is the dominant variable affecting the perceived value