Purwoceng was a commercial medicinal plant that could be used as aphrodisiac, diuretic, and body fit enhancer. The plant was indigenous of Indonesia that grew endemically at Dieng Plateau in Central Java, Pangrango Mountain in West Java, and mountaineos area in East Java. Recently the population was getting rare because of high genetic erosion. Based on the erosion level, the purwoceng was categorized as endangered species. In order to prevent from extinction, the conservation has to be done. The efforts of conservation could be conducted together with the efforts of its utilization optimally and sustainably. So far there were not many researches on purwoceng. Several aspects that had been reported were on agronomy, in vitro culture, phytochemistry, and pharmacology. However, the results of those researches had not been optimal and satisfying. Breeding research had not even been reported. This condition opened large opportunities for researchers to develop the researches that had been conducted to obtain the new technology. The supported technologies and the completed information would enhance the development of this commodity especially at industrial scale