This conceptual paper proposes pathways through which transformational leadership and entrepreneurial attitude orientation could predict business outcomes within the business incubators context. Based on the literature review the paper argues that transformational leadership and entrepreneurial attitude orientation have both direct and indirect influence on business outcomes for business incubators. Furthermore, the paper proposes a conceptual framework useful in explaining the interplay between leadership, entrepreneurial attitude orientation and business outcomes. Finally, the paper outlines some steps to advance leadership theory within the business incubator context
