Upaya Meningkatkan Volume Penjualan Melalui Periklanan (Advertising) (Studi Pada PT. Setio Budi Luhur Tours & Travel Surabaya)

Abstract

This study aimed to describe effect advertising on sales volume growth with promotion. Type of research is study cases and there two concepts, namely concept advertising and sales concept. This study population is travel service users Setio Budi Luhur Tours&Travel. Analysis of data used mean growth, least square estimation and multiple linear regression analysis. The result of calculation is known that: using the mean growth analysis is known average growth in sales turnover, sales volume, frequency of advertising activity advertising costs increased. Calculation of prediction an increase the cost of advertising, sales turnover, frequency of advertising activity and volume of sales using multiple linear regression and least squares estimation analysis. For the calculation of average growth in sales volume of frequency of print and electronic media activity using multiple linear regression analysis, obtained equation is Y = 2912.960 to 4.940 x1 + 1,189 x2 + e while for analysis of least squares estimation equation obtained was Y '= 13793.33 + 315,643.35 (X). As for calculation of turnover sales using multiple linear regression analysis, equations obtained is Y = 2249185335 + 44.657 +31,938 + e while for analysis of least squares estimation equation obtained was Y '= 6133 to 0.34 (X)