Peran Sikap Dalam Memediasi Pengaruh Pengetahuan Terhadap Perilaku Minimisasi Sampah Pada Masyarakat Terban, YOGYAKARTA (the Role of Attitude to Mediate the Effect of Knowledge on People\u27s Waste Minimization Behaviour in Terban, YOGYAKARTA)

Abstract

Environmental quality in Indonesia today is in poor condition. Many of these problems root in human behaviour. One way to solve this problem is by increasing people\u27s environmental knowledge which is translated into pro-environmental behaviour. However, empirical evidence showed that high level of environmental knowledge is not always followed by high level of environmental behaviour. Attitude toward behaviour plays a significant role in behavioural change. This research will focus on one kind of pro-environmental behaviour namely waste minimisastion behaviour. The purpose of this research is to find out the relationship between waste minimization knowledge, attitude, and behaviour. This research was conducted in Kelurahan Terban, RW 02 and RW 11, Yogyakarta in January until February 2014. Total of the subjects are 105. Data were collected using three scales that is: waste minimization behaviour scale, waste minimization attitude scale, and waste minimization knowledge scale. Data were analysed using regression analysis with path analysis model. Sobel Test was used to estimate the mediation effect. Indirect effect analysis showed the indirect effect coeficient was 0,742 with z=3,42 and p <0,01. It is showed that there was an indirect effect of waste minimization knowledge to waste minimization behaviour through waste minimization attitude. Thus, we can conclude that waste minimization attitude mediates the relationship between waste minimization knowledge and waste minimization behaviour