In global view, a da\u27i as a religious preacher showshimself as a life parameter. Through his role, he isexpected to color life of a group of society which iswithin the dynamic development. Therefore a demandfor a da\u27I should not only limit to the message hecarries, but also on credible character attaches tohimself, in order to influence his audiences are made.This kind of day within his role and function will beable to plan his dakwah, decide the methods, observethedakwah objects, decide the dakwah strategies, andget appropriate evaluation. This article will furtherdescribe this