Bamberg, Germany : Ethnomusicology, University of Bamberg,
Abstract
The advent of the Internet presents challenges and opportunities for Indigenous peoples, in this instance web sites used to market Native American Indian music recordings. Three web sites are examined to reveal various strategies and tactics used to present recordings to potential consumers within the context of web-based capitalism and a "circuit of culture" centred on music. The sites are shown to combine aspects of culture, commerce and creativity and to offer recordings ranging from 'traditional' to 'contemporary' music. In some instances they also are shown to be successful collaborations between Native American and non-Native American marketers, artists and consumers
