This study aims to explore the influence of the wine tourism experience on visitors' memorable sensory impressions, and the effects of these impressions on their recommendation and loyalty intentions. Methodologically, 306 usable questionnaires were collected from national and international wine tourists during their visits to the Tejo wine region. A structural equation model analysis was performed using PLS, to test the validity of the constructs and the model hypotheses. The structural equation model results revealed a differentiated impact of the various sensory impressions on future behavioural intentions, suggesting that wineries should attract tourists by more than visual elements and taste-flavour activities alone. As research limitations, the data were collected from only one wine tourism region. Future studies can investigate sensory impressions relating to winery and wine cellar visits in a cross-cultural context, covering a wider spread of wine regions in Portugal and abroad. This paper provides wine tourism managers with valuable information on how cellar and winery experiences can be improved across a range of different sensory impression dimensions. This paper is the first to empirically test wine tourist the impact of the different sensory impressions on post-visit behaviour intentions in the context of the wine tourism experience.info:eu-repo/semantics/publishedVersio
