Analisis Pangsa Pasar 20 Obat Sejenis Di Indonesia Tahun 1993

Abstract

The low availability of information concerning the development of pharmaceutical industry and pharmaceutical market in Indonesia has lead into misunderstanding of development of pharmaceutical industry and the level of pharmaceuticals consumption in Indonesia. During the year of 1993 PT. Corinthian Infopharma Corpora has conducted research on sales of ethical drugs including the generic and OTC drugs in 7 (seven) big cities in Indonesia and the research findings determined ¡00 pharmaceutical companies with big sales records. The result of the survey of market share of sales and total production of 20 commonly used drugs are reported. The data shows variation in market share of sales and total production of 20 commonly used drugs. The data shows extreme and indiscriminate variation in drug prices among the generic and the trade mark drugs. It is argued that the government should intervene to regulate and control drug prices. Consumers should also take the initiative to campaign for social justice and fair play in drug pricing