This is an innovative study to understand the objectives and motivations of senior tourists, based on their past
experiences as tourists. It involves the data of a study undertaken with nine senior tourists, aged between 69 and
84, who frequent a senior university in the northern region of Portugal. The collected data was used for category
analysis. The results show that senior tourists described with detail and authenticity the tourism destinations,
constitute a heterogeneous segment and are intrinsically motivated by cultural enrichment.info:eu-repo/semantics/publishedVersio
