Sport’s events: Rally de Portugal as a promoter of Porto tourism destination

Abstract

The objective of this study was to evaluate the role of the Rally de Portugal in the tourism destination Porto, thus answering the question “What is the role of the Rally de Portugal in the tourism destination Porto?”. In this study it was used a qualitative methodology, and the sampling method for convenience, according to the availability of the participants. Therefore, individual interviews were applied to two of the event organisers. The interview guide was divided into two sections: Planning and Organisation of the Rally de Portugal, and Porto as a Tourism Destination. The holding of the Porto Street Stage has several positive impacts, being this event a successful one. However, for that to happen, it is necessary to follow three stages during the planning and organization of the event: budgeting, performance, and evaluation. This procedure takes over a year to manage, concerning the Rally de Portugal, or only a few months, regarding the Porto Street Stage. Events influence the economy, environment, culture, society, and politics of a destination [1]. Therefore, as the Rally de Portugal is an event, such influence is also present. However, there are no studies associated with the perspective of stakeholders on the Rally de Portugal as a promotor for the tourism destination Porto, justifying therefore the relevance of the present study.info:eu-repo/semantics/publishedVersio