Grasslands are considered to be Australia’s most threatened ecosystems, yet relatively little is known about human preferences and attitudes which contribute to continued degradation of these landscapes. In a study conducted in south-eastern Australia, landholders were asked to assess the agricultural, ecological and aesthetic value of native grassland and other rural landscapes. The results confirm suggestions of low regard for treeless landscapes. Landholders’ preferences for native grass on their own property appear most closely related to the perceived aesthetic value of the landscape. This paper discusses the implication of these findings for programs seeking to protect native grasslands on private properties
