This paper examines the prevalence of unethical practices within the business sector operating in the China to Australia tourism market. The range and nature of the practices is outlined in the context of the structure of outbound operations in China and inbound operations in Australia, taking account of the roles of the respective governments. The prospective impact of the practices on the growth of the market is evaluated. An estimation is provided of the potentially negative impacts of word-of-mouth recommendations on future China to Australia tourism flows
