This research was based on a questionnaire applied to a sample of Portuguese consumers. Most participants agreed that the influence of meat consumption on human health depends on the amount consumed, while practically none believed that meat is bad for health. Regarding knowledge, it was observed that 33% did not believe that cattle production is harmful to the environment; 51% believed that red meat contributes to an increase in blood cholesterol; 31% thought that red meat is richer in protein than white meat; and 30% did not believe that pork meat is harmful to health. As for the preferences for meat in Portugal, chicken was the most preferred, followed by turkey, and then pork. The least preferred meats are horse, goat and sheep. We concluded that white meat is preferred by the participants who tend to reduce the consumption of red meatsinfo:eu-repo/semantics/publishedVersio
