Peut-on influencer la représentation du tabagisme et l’envie de fumer chez les jeunes en modifiant le design des cigarettes

Abstract

The objective of this research is to study the role of deterrent cigarettes (deterrence activated via colour, a warning label and a pictogram) on perceptions and smoking behaviour among youth people (15-25 years). The results show that different elements (green or brown colours, degree of covering, a warning, a « skull and cross bones » pictogram) impact the negative representations raised by the tobacco product (dangers), affect the image of smokers, reduce the pleasure to smoke and smoking behavioural intentions