DeCoste, Jennifer

Laird, Heather

Muirhead, Lewis

Murphy, Ryan J. A.

OCAD University Open Research Repository

OCAD University Open Research RepositoryFaculty  of  Design2019  Getting  the  whole  system  into  the...  map:  Addressing  key  issues  in  open  social  mappingMurphy,  Ryan  J. A. and  Muirhea d ,  Lewis  and  DeCoste,  Jennifer  and  Laird,  Heathe r  Sug g e s t e d  citat io n:  Murphy,  Ryan  J. A. and  Muirhead ,  Lewis  and  DeCoste,  Jennifer  and  Laird,  Heathe r  (2019)  Getting  the  whole  system  into  the...  map:  Addressing  key  issues  in  open  social  mapping.  In:  Relating  Systems  Thinking  and  Design  (RSD8)  2019  Symposium,  Oct  13- 15  2019,  Chicago,  USA.  Available  at  http://open re s e a r c h .oc ad u .c a/id/ep rin t /3257/Open  Research  is  a publicly  accessible,  curated  repository  for  the  preservation  and  disse mination  of  scholarly  and  creative  output  of  the  OCAD  Universi ty  com mu ni t y .  Material  in  Open  Research  is  open  access  and  made  available  via  the  consen t  of  the  author  and/or  rights  holder  on  a non- exclusive  basis.  Getting the whole system into the... mapAddressing key issues in Open Social MappingOct 18, 2019Ryan J. A. Murphy + Lewis Muirhead (with Jennifer DeCoste and Heather Laird)ryan@systemic.designIntroduction• From the RSD8 call for proposals:• “Building, activating, and amplifying capacity to co-design and co-produce with real stakeholders has always been a challenging commitment.”• The challenge is that so many methods abstract the real stakeholder• E.g., personas, journey maps, projected empathy• Best case: representatives of every relevant stakeholder group2019-10-18 | Open Social Mapping 2Introduction• When we work with stakeholders, we observe, and we agglomerate or synthesize our observations into models, theories, prototypes, and so on.• These tools are useful! But:• When these tools are based on bad information, they are less useful, potentially even risky3Introduction• What if we could engage all interested stakeholders?• This option is newly feasible…• Crowdsourcing & data science, cheaper/better platforms for engagement• … desirable …• Systems change leadership, network weavers, collective impact• … and viable.• Systemic design principles and approaches2019-10-18 | Open Social Mapping 4Open Social Mapping• “Open social mapping” combines actor modeling, social network modeling and analysis, customer relationship management (CRM) systems, and crowdsourcing• The idea: stakeholders map themselves• As a result, open social mapping platforms may help systemic designers understand the aggregate of many stakeholders (rather than depend on representations)• Even better: open social mapping platforms help to map the dynamics of social systems—who works with who, what barriers are common to which stakeholders, etc.2019-10-18 | Open Social Mapping 5Possible benefits:• Centering the stakeholder• It is possible to visualize and even connect directly with real stakeholders in these social systems• It may help build trust and transparency with/between disparate stakeholder groups• Systemic CRMs• Designers can identify key disconnects between subgroups or individuals and make those connections• Increase contrast on the unknowns in a social system• These maps make visual the diversity of a stakeholder group, helping designers to investigate who might be missing or excluded• Stakeholders can see themselves (+ others)• Decentralizes the tool by providing the same utility to stakeholders as generated for the project team2019-10-18 | Open Social Mapping 6Possible benefits:• Open Social Maps facilitate “frame translation”• As stakeholders reconcile their data (e.g., challenges, work, etc.) with the instances represented on the map, it becomes easy to see when the same concept is represented by different language• Open Social Maps challenge boundary frames• The modeling of real social networks allow designers to make informed decisions about who and what to involve in deeper investigations2019-10-18 | Open Social Mapping 7The #openX ecosystem2019-10-18 | Open Social Mapping 8British Columbia Council for International Cooperation (BCCIC)’s Movement Map2019-10-18 | Open Social Mapping 9BCCIC’s Movement Map2019-10-18 | Open Social Mapping 10BCCIC’s Movement Map2019-10-18 | Open Social Mapping 11BCCIC’s Movement Map2019-10-18 | Open Social Mapping 12The Interoperable Mapping Project (IMP!)• Maps developed with civil servant and multi-sectoral innovation groups in Canada• Collected over 350 meaningful entries across 7 mini-open maps and one larger map• Maps continue to develop slowly• Some maps took off: people co-opted and changed IMP to their own needs• Kind of like Creative Commons, licensing and networks-of-networks may be needed to keep it together.2019-10-18 |Open Social Mapping132019-10-18 | Open Social Mapping 142019-10-18 | Open Social Mapping 15A reason for mapping• Our Purpose:• Increase awareness of who is doing what in the region• A tool for practitioners to find each other, connect, and scheme virtuously together• Demonstrate to Government and other potential funders the breadth and scope of what is happening, what is needed in the region - speaking with one voice• Our Goals:• Build relationships – connecting actors within the network, strengthening existing relationships• Unearthing initiatives, creating momentum for new initiatives through collaboration• Identifying critical levers for change/intervention by observing patterns surfacing in the map2019-10-18 Open Social Mapping 16Social Innovation is a spectrum!2019-10-18 Open Social Mapping 17ChangemakersPeople who are well past thinking and are fully invested in doing. They have chosen a strategy and are taking action and are willing to experiment and find themselves succeeding - and failing - but always learning.Contributors People who are determined to move to action, because not everyone is personally or organizationally ready to take part in changemaking workSupporters People who recognize injustice in the systems around them, even when those systems are serving them just fine...ParticipantsThose doing important work in communities but not yet working regionally, or able to contribute to work focused on systems change because their attention is focused on the survival of specific programs or services for their clients.2019-10-18 Open Social Mapping 18Designing the mapDesigning the map• Geographical location• Stakeholder type (Government, Board members, Funders, “friends of”, various project Advisory councils, etc.)• Issue or focus area (e.g. Youth, Housing, Seniors, Food security, specific project initiatives, etc.)• Community Connections: Community project groups / activity workgroups / Partnership relationships / Affiliations• Population serviced (e.g. what demographic groups are served by this work)• Events that they may have attended...2019-10-18 Open Social Mapping 19Designing the map—Tags• Arts / Culture / Heritage• Agriculture / Food security• Poverty & Affordable Services• Housing & Homelessness• Health and Wellness• Education• Equality / Diversity & Inclusion• Sustainable Cities and Communities• Rural issues• Mobility / Transportation• Water Use / Conservation• Affordable and Clean Energy• Economic Development• Social Innovation & Entrepreneurship• Shared Community Spaces • Environment / Climate Action / Conservation• Justice / Criminal matters / Public Safety• Governance and democratic institutions• Leveraging Partnerships• Digital / Open Data• Indicators and Measurements• Philanthropy and social finance• Public Engagement2019-10-18 Open Social Mapping 202019-10-18 | Open Social Mapping 21Discussion• A moment for questions/thoughts before the hands-on part begins…2019-10-18 | Open Social Mapping 22Workshop—four key issues• Promotion, engagement, data capture and upkeep• How to reach widely, sustain momentum, maintain data, and transfer ownership?• Privacy of data• What are participants comfortable with? How to support and involve the vulnerable?• Power dynamics and politics• Who leads these projects? What of language?• Interoperability and redundant maps• Preventing self-mapping burnout, helping maps help each other2019-10-18 | Open Social Mapping 23The Systemic Design Process2019-10-18 | Open Social Mapping 24The Systemic Design Process2019-10-18 | Open Social Mapping 25The Systemic Design Process• (1) idealization• (what are the ideal states or conditions of this issue?)• (4) requisite variety• (what are the options available to potential solutions?)• (5) boundary framing• (what constraints hold on this issue?)• (6) ordering• (what are the most important components of open social mapping, and how do they relate?), and • (8) generative emergence• (what potential changes might make a difference?)2019-10-18 | Open Social Mapping 26Report back• What did we find?2019-10-18 | Open Social Mapping 27ReferencesCollopy, F. (2009, June 7). 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(2017, January 10). Empathy as Faux Ethics. Retrieved May 5, 2019, from EPIC website: https://www.epicpeople.org/empathy-faux-ethics/whitcroft, aimee. (2018, November 20). Mapping the openX ecosystem. Retrieved May 5, 2019, from quicksand website: https://medium.com/quicksand/mapping-the-openx-ecosystem-8033ab9e5fcfwhitcroft, aimee. (n.d.). The #openX ecosystem - a map [Ecosystem map]. Retrieved from https://kumu.io/aimeew/the-openx-ecosystem2019-10-18 | Open Social Mapping 28

Getting the whole system into the... map: Addressing key issues in open social mapping

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Getting the whole system into the... map: Addressing key issues in open social mapping

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