We examine the integration of IMS Question and Test Interoperability (QTI) and IMS Learning Design (LD) in implementations of E-learning from both pedagogical and technological points of view. We propose the use of interactivity as a parameter to evaluate the quality of assessment and E-learning, and assess various cases of individual and group study for their interactivity, ease of coding, flexibility, and reusability. We conclude that presenting assessments using IMS QTI provides flexibility and reusability within an IMS LD Unit Of Learning (UOL) for individual study. For group study, however, the use of QTI items may involve coding difficulties if group members need to wait for their feedback until all students have attempted a question, and QTI items may not be able to be used at all if the QTI services are implemented within a service-oriented architecture