Since the Vietnamese government implemented an economic renovation policy in 1986, small and medium enterprises (SMEs) have tremendously contributed to a rapid growth in the country\u27s economy. Although SMEs play an important role in Vietnam\u27s apparel retail market, relatively little is known about Vietnam\u27s apparel retailing market environment and domestic Vietnamese apparel retailers\u27 dynamic business performance in the marketplace. Therefore, the present study aimed to extend an understanding of the competitive advantages of domestic Vietnamese small-sized apparel retail firms and examine their growth potential in Vietnam\u27s apparel retail marketplace
