What does the Iowa farmer want from radio market news?

Abstract

Most of the results in this report are based on a personal interview survey of Iowa open-country farmers. Ninety-six percent (178,000) of the operators of Iowa open-country farms sold one or more of Iowa\u27s six top cash farm income products in 1948. About 92 percent of the open-country zone farm operators listened to day-to-day broadcasts of market reports* before making their last sales of butcher hogs, cattle, corn, soybeans, cream or whole milk and eggs

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