The economic success of a company depends on the ability to identify the needs of the customers and analyzing the market[1]. In this process report we are going to highlight some of the techniques and concepts adapted from [1] for developing our product. The Trip Kit is a product that is designed to be secured into a car seat, and secure various items that people tend to carry in their cars. There will be some fixed compartments for bottle/cup holders and some customizable dividers similar to drawer dividers. This prevents loose items in your car rolling about, driver needing access to items while driving, and securing food and drink items. The paper covers all the characteristics required for a successful product development and the roadmap for the product development process
