Thirty years ago, starting from a new awareness of the limits of biomedical power and healthcare
services to solve all population\u201f health problems, the Ottawa Conference coined a New Public
Health by defining Health Promotion (HP) as \u201cthe process of enabling people to increase control
over and to improve their health and well-being\u201d. Since then and over the next 30 years, several
programs have been developed all over the world to translate HP concepts into practical actions and
many health successes have been achieved as well. Nowadays, even if the global health context has
strongly changed, the original principles of HP still provide a solid ground for action, being the
community engagement and empowerment of women and men still at the heart of any health
strategy, in a shared responsibility of all society\u201fs sectors approach. However, since now HP
promotion efforts have been directed toward priority health problems in a issue- settings-based
approach, but in a sustainable and ethical prospective this will be not enough now: a deeper
attention on effectiveness is request and an evidence- and value-based HP approach is needed to
support the Public Health community and the policy-making, including the new challenges related
to Public Health Genomics