Perancangan Strategi Bisnis di PT. Patria Maritime Lines dengan Menggunakan Metode 4 Diciplines Of Execution (4dx) Berdasarkan Pengukuran Balanced Scorecard

Abstract

Performance measurement is not an end but a means in order to produce more efficient management and increased performance. Results of performance measurement will show what has happened, not why it happened or what to do. An organization should use effective performance measurement in order to identify strategies and operational changes what is required as well as the necessary processes in the company. 4DX is a practical methodology that can be used on the main issues on any leader, namely the execution. In this case, application of 4DX method is done after an assessment of performance using the Balanced Scorecard. Results showed that PT. Patria Maritime Lines has not been entirely successful in achieving the goals and targets that have been determined. Therefore, the research was conducted to help PT. Patria Maritime Lines in formulating and executing strategy in 2016 in order to achieve the target