Difusi Inovasi Teknologi Tepat Guna Di Kalangan Wanita Pengusaha Di Desa Kasongan YOGYAKARTA

Abstract

In new order era, the role of government was dominant, it was also as key in technologyintroduction process. Adoption of innovation process of technology product in development wasmore depended on NGOs or society initative.How is the effect of that changing toward development communication model ? Thisresearch tries to explore the influence of changing politic and agent innovation diffusion processtoward the acceptance of a new technology. This research will also explore how the promotionagent changing in innovation diffusion in influences form or communication model in technologyintroduction process.Based on research, it is found that politic context and promotion agent changing in innovationdiffusion influences appropriate technology acceptance process in woman entrepreneursin Kasongan Village.In the previous era, government had much role as a promotion agent. But now in reformera, the role as a promotion agent are handled by artists, volunteer, NGOs, Universities (Lecturesand student), individual and groups of society. They use communication channel wich theopener. Communication mode which is placed society as a source of innovation diffusion causedthe acceptance level innovation product is high among woman entrepreneurs in Kasongan.Generally, woman entrepreneurs who are as research sources accept innovations aroundthemselves. There are many kind of innovation which are used. At a pre production stage (include design for earthenware vessels form, function, coloring and ornament), innovation of aproduction stage (incude : The use of tool/terchnology which is more sophisticated in makingand burning erathware vessel and innovation at a after production (a new strategy developmentin marketing such as join an exhibition, making, brochure, advertisement in mass media andalso internet)