The Factors Influencing Young Voters in Determining the Choice: Case Study of Local Election in Bengkulu

Abstract

The aim of this study was to create an explanatory model that allows analyzing the factors influencing young voters in determining the choice; case study in local election in Bengkulu. We also analyzed the combined relationship between these variables, together with age, and area of origin. We worked with a sample group of 400 young adults between the ages of 18-22 from the city of Bengkulu (Indonesia). The data was subjected to a structural equation modeling SEM analysis, which allowed for the corroboration of the following hypotheses: the higher the education level, the more the interest to choose; the more the experiences, the better the perception to choose; the better the tagline and propaganda, the more interest to choose; the closer the ethnic, the more interest to choose. The result showed that candidate who has more experiences is the most interest candidate to choose by young adult voter . The model obtained allows for discussion of the explanatory value of these variables