Analisis Strategi Bersaing Bumn dalam Persaingan Regional Asia Tenggara (Studi Kasus pada PT. Semen Indonesia (Persero) Tbk. Kantor Pusat Veteran, Gresik)

Abstract

This study aims to understand the performance of PT. Semen Indonesia (Persero) Tbk, knowing the competitive position of the company and the application of competitive strategy PT. Semen Indonesia (Persero) Tbk. The competitive position of PT. Semen Indonesia (Persero) Tbk at the national level is the market leader, while at the regional level, PT. Semen Indonesia (Persero) is still in the stage of market tease (Challenger). Implementation of the strategy at PT. Semen Indonesia (Persero) is the implementation of a growth strategy by expanding companies in different geographic regions. Implementation of the strategy to focus on particular market segments or lines through product differentiation become the main way PT. Semen Indonesia (Persero) in entering the market. Results of the SWOT matrix analysis, PT. Semen Indonesia (Persero) Tbk as a whole has leveraged its competitive advantages to cover weaknesses. The dominant advantages are utilized by the company is a large production capacity and a good corporate image. These advantages can be corporate competitive strategy to win the competition. While the main weakness of the PT. Semen Indonesia (Persero) Tbk is a weakness synergize each operating company with a holding in one culture