The Dawn S/C, launched in September 2007, towards Vesta and Ceres, will enter into orbit about asteroid Vesta in July 2011 and will conduct science remote sensing operations for approximately one year at various orbital altitudes. Vesta navigation operations begin with early approach in May 2011 until departure to Ceres in July 2012. A key navigation aspect is optical navigation, which will be conducted at all mission phases. Here we review the optical navigation plan, imaging, methodology, data types, as well as expected performance in the context of the overall mission navigation. A key aspect of optical navigation at Dawn that will receive particular attention is the extensive use of landmark navigation during most of mission phases. In addition to supporting real-time navigation operations, optical navigation will be used to determine some key physical characteristics of Vesta, such as the asteroid's pole & shape, to assist mission design & science operations