Leading service companies during a crisis : A qualitative study of how the coronavirus pandemic has changed the way managers lead service companies in Kalmar county.

Abstract

Research question: How do service company managers believe the coronavirus pandemic has affected their leadership? Purpose: The intention of this study is to investigate managers with a leading role in service companies and how they believe their leadership has changed during the coronavirus pandemic. The purpose of this study is to see how they are consistent with the following theories in leadership during changing conditions and what current managers can learn from the coronavirus pandemic. Theories: Situational leadership II, involved leadership & leadership during crisis. Method: This study conducted a qualitative method, using interviews with managers of four service companies. The interview guide was constructed based on the above mentioned leadership theories. Result: Managers need to communicate clearly during a pandemic. Managers have expressed difficulty in remaining present and motivating employees during crises. Telecommuting has created opportunities for companies to save resources through reduced business travels

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