This diploma thesis named The Comparison of Media Image of Czech film awards - The Czech Lion and The Czech Film Critics Award in years 2011 - 2013 analyses the media image of those film awards in printed media. As a method is used the qualitative analysis - the Grounded theory and research is made from four types of media - newspapers, weeklies, cultural magazines and tabloids. The aim of this diploma thesis is comparison of articles about those awards and evaluation of Czech cinematography's media image through czech film awards
