Citra Dan Perceived Value Puskesmas Tersertifikasi Iso 9001 (Studi Kasus: Sebuah Puskesmas Di Kota Bogor)

Abstract

This research aims to analyse the image and perceived value of an ISO 9001 certified Public Health Center in Bogor. The research methodology applied is quantitative research methodology. The data collection was performed through survey. The research respondents are 157 users of the Public Health Center. The research result showed that the user evaluation value on the image of the Public Health Center is 5.26, which means the image is good. The user evaluation value on the perceived value of the Public Health Center is 5.41, which means the perceived value is good. The value of the correlation between perceived value and image is 0.601, which means those variables strongly and positively correlated