Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan PT. Toi

Abstract

This study is aimed to reveal the strengths and directions of the Impact of both independent variables (e.g., Service Quality And Price) on Dependent Variable (Customer Satisfaction). It utilizes the Customer Care Service at The PT. TOI as the study population. The survey explanative method and the associative study paradigm have been chosen and properly implemented generating some quantitative. The crucial finding of this study indicates that: the first, the study instrument has been tenably proved as being reliable and valid; the second, the parametric statistics requirement has also been successfully proved meaning that the data have a normal distribution and variances homogeneity; and the last, the three alternative hypotheses of the study have also been tenably accepted