Televisi Dan Masyarakat Adat

Abstract

: The emergence of ethnic diversity in Indonesian television is potential to raise the variety of media content. However, the tendency of Indonesian television to dwell in entertainment program based on rating and market share has caused a serious loss of the ethnic values and erase the potential. Through the perspective of intercultural communication, Standpoint Theory and the study of media representations, this paper describes the deceptive use of ethnic value in media. As a proof, “Ethnic Runawayâ€, one of the programs depicting ethnic values in Indonesian national television, is not suitably used and is still dominated by urban society perspective