Behavioural differences in consumption of children and adults : a field study

Abstract

In general, children and adults consumption behaviour is analysed within the household decision-making process. This paper, however, explores children and adults consumption behavior contemplating children and adults as two separated and independent economic agents. By using a field study that involves observation in the Spain’s Barcelona zoo, we show that children have some form of preferences that differs from that of the adults, leading to different consumption behavior between adults and children. This finding reinforces the idea that children play an important role as economic decision makers and consumersFil: Farreras, Verónica. Universidad Nacional de Cuyo. Facultad de Ciencias EconómicasFil: Salvador, Pablo. Universidad Nacional de Cuyo. Facultad de Ciencias Económica