The purpose of this paper is to investigate the qualitative differences between high and low intensity of seeking information. We have made three studies. In Study 1, it is shown that seeking items of information can be evaluated in tenns of the degree of intensity. We divided information seeking into low and high intensity of seeking information. In Study 2, we carried out factor analysis on high intensity information seeking. We found eight relevant factors ; information about self, information about profit, information about procedure, information about appearance, information about impossible profit, information about entertainment, information about others, and information about daily life. In Study 3, we carried out factor analysis on low intensity information seeking. As a result, we again found eight factors ; information about love and marriage, information about mystical phenomena, information about daily life, information about society, information about others, information about appearance, information about family, and information about physical things. The implication of research was that seeking information has two qualities : information independent of a given situation and information dependent on a given situation
