With the rapid spread of the Internet and the computerization of trading a huge amount of data on the Internet and of transaction database in enterprises has been accumulated. The purpose of this paper is to explain the significance of the technology to process of exabyte-scale data and presents the business application, CODIRO, which will make it possible to integrate various types of large scale data. CODIRO is a consumer research system which discovers new knowledge by integrating the huge amount of different types of data both on the Internet and within companies. This paper will demonstrate the business implications for exabyte-scale information technology research, by explaining an example of the analysis of the sales effectiveness of television commercials using CODIRO.2005 IEEE/IPSJ International Symposium on Applications and the Internet Workshops (SAINT 2005 Workshops), 31 January - 4 February 2005, Trento, Italy
