Successful competitive strategies of large Croatian and Slovenian enterprises

Abstract

In this research report, the authors identify and analyze the successful samples of strategic behaviour of large Croatian and Slovenian enterprises, as well as their similarities and dissimilarities. The research has encompassed the levels of corporate and business strategy (i.e. the strategy of a diversified firm and its strategic business units/areas), as well as the analysis of strategic performance and sources of competitive advantage. The research consists of two parts: the theoretical foundation for the analysis of the successful patterns of strategic behaviour and the empirical analysis, based on the primary data collected during the research project