The purpose of this study was to investigate the difference in the amount of spin that can be generated during a controlled golf shot, as a result of the 2010 rule change regarding restrictions applied to the design of the grooves on the clubface implemented by the United States Golf Association and the Royal & Ancient Golf Club. Ten experienced golfers (mean ± SD; age, 23.0 ± 0.67 yr; playing experience, 13.2 ± 1.6 yr; handicap, 1.6 ± 1.4) were required to play a total of 120 shots inside a state of the art golf simulator with 3 clubs consisting of ‘old’ pre 2010 U-groove design and ‘new’ post 2010 V-groove design. With the U and V grooved clubs, participants played 10 shots from a fairway mat and 10 shots from a rough mat using a 9 iron, PW and SW. Backspin (RPM) and, as a measure of accuracy, distance landed from the pin (yds) were recorded. Compared to the U-grooves, the newer V-groove design imparted significantly less backspin from both the fairway and rough surfaces (P < 0.05), additionally, shots with all clubs were consistently further away from the pin (P < 0.05). The newer groove design does not enable players to impart as much backspin on the ball as they previously could and our data suggest that the recent change in golf club design might therefore reward driving accuracy