This study analyzes data from a survey of drivers (n = 1080) administered in late 2013 to assess factors that influence potential car buyers to consider two different types of plug-in electric vehicles (PEVs) in the United States: plug-in hybrid electric vehicles (PHEVs) and battery electric vehicles (BEVs). The results indicate distinct profiles of respondents preferring PHEVs, which have a gasoline backup engine, versus battery BEVs, which rely solely on a battery for power. Respondents interested in selecting a PHEV consider it more for its economic benefits, such as reduced gasoline and maintenance expenditures. Respondents preferring a BEV are drawn to its environmental and technological appeal. The absence of range anxiety for PHEV is a major factor influencing potential PEV buyers
