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Are you impressed? Portfolio advertising as a means of strengthening the corporate brand and its product brands
Authors
Christian Brunner
Franz-Rudolf Esch
Publication date
18 June 2010
Publisher
Abstract
Abstract is not available.
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Northumbria Research Link
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oai:nrl.northumbria.ac.uk:9544
Last time updated on 02/02/2021
Northumbria University Research Portal
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:nrl.northumbria.ac.uk:9542
Last time updated on 03/05/2013
Northumbria University Research Portal
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:nrl.northumbria.ac.uk:9544
Last time updated on 03/05/2013
Northumbria Research Link
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:nrl.northumbria.ac.uk:9542
Last time updated on 01/02/2021