Nowadays, healthcare is an extraordinarily people-centric industry and employees play
important roles in the product/service exchange. Internal marketing (IM) forces the
employee to treat more hospitably facing customers. The present study examines the eο¬ect
of management commitment to internal marketing (MCIM) on employees' satisfaction
through IM practices. Data were collected from 110 nurses of Imam Jafar Sadegh hospital.
The results of structural equation modeling showed the signifcant eο¬ect of MCIM on IM
practices (formal internal marketing, informal internal marketing and responsiveness). But
verse to what was assumed, there was no signifcant relation between IM and employees'
satisfaction