Diseño de un plan de visibilidad científica e identidad digital para los investigadores de la Universidad de Guadalajara (México)

Abstract

The experience gained in a pilot test for the management and development of the scientific visibility and digital identity of the researchers of the Universidad de Guadalajara’s Research Center on Feeding Behavior and Nutrition is documented, systematized and assessed. The intentions, justification and reach of this experience are described in this paper, as well as its design, contents and development stages. The results obtained with the implementation of the pilot test are shown. A reflection on a possible future design of an institutional strategy for the promotion, communication and academic positioning in the 2.0 web of the community of research centers and institutes of the UdeG is made