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It's not necessarily best to be first
Authors
Barbara Fasolo
Elena Reutskaja
Publication date
1 January 2013
Publisher
Harvard Business Publishing
Abstract
People are less likely to choose the highest-rated option in a quality ranking if it appears first on the lis
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LSE Research Online
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oai:eprints.lse.ac.uk:47921
Last time updated on 10/04/2013