The current economic climate has resulted in companies taking more decisive action in addressing their business performance and identifying sources of waste. In Europe, companies revise their strategies/policies to address potential economic problems as well as changes in national and EU environmental policies. As most organisations rely on some form of supply chain for provision of their goods and services, the sustainability dimensions is one area that needs to be addressed. This is apparent in the case of the Agrifood Sector, responsible for a large environmental impact which extends from credence attributes β physical and process related, as well as transportation and distribution channels.
Some measures and initiatives introduced in the sector include investing in sustainable technologies, improving partnerships that help deliver better services and more efficient SC operations, engage employees with improved information, communication and transportation systems. The aim of this preliminary study is to identify a wide range of environmentally sustainable strategy patterns in food company supply chain operations and activities