Institut für Kommunikationspsychologie, Medienpädagogik und Sprechwissenschaft, Universität Koblenz-Landau, Campus Landau [etc.]
Abstract
The presentation provides an introduction to the media content analysis of the European election campaign conducted in the 27 EU member states in the 3 weeks leading up to the June 2009 elections. The analysis is an integral part of the PIREDEU project (www.piredeu.eu): Providing an Infrastructure for Research on Electoral Democracy in the EU. The key concepts of the analysis will be discussed, the design of the study as well as some very first and preliminary findings