Much progress has been made in the past decade in applying Incident Management (IM) on the main roads in the Netherlands. This paper examines the impact of a list of measures that could be taken to improve Incident Management. These measures were scored according to their contribution to reducing drive times, safety and difficulties in introducing the measure. In the second part of the paper the IM policy vision for the nearfuture is presented. The list of ambitions shows that progress in improvement is not limited to purely technical measures, but that a broad range of technical, organisational, political, legal and financial measures is required