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Is Loss Aversion A Robust Effect? An Uneven Route of Seeing that losses Loom Larger than the Same Amount of Gains
Authors
刘欢
李纾
梁竹苑
Publication date
1 January 2009
Publisher
Abstract
损失规避是预期理论的核心部分之一,指等量的损失和获得产生的心理效用并不相同,前者大于后者。大量研究从生理、认知、情感等角度探讨损失规避的内在机制和规律,以期认识、预测并控制损失规避导致的偏差。本研究假设损失规避与获得或损失的"程数"(route)有关,以往研究发现了损失规避现象,是由于其采用的"双程损失-单程获得"典型情境中,损失程数多于获得程数。为检验该假设,本研究设计了不同于传统范式的"获得和损失程数相等"的镜像情境、"单程损失-双程获得"及"三程获得"三种不同的得失情境。研究结果支持本假设:当损失的程数等于或少于获得的程数时,损失规避现象消失;获得或损失的程数越多,个体对其的心理感受强度趋于越高。建议未来研究进一步检验心理感受强度在程数和损失规避行为之间的中介作用
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Institutional Repository of Institute of Psychology, Chinese Academy of Sciences
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Last time updated on 30/04/2021
Institutional Repository of Institute of Psychology, Chinese Academy of Sciences
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Institutional Repository of Institute of Psychology, Chinese Academy of Sciences
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oai:ir.psych.ac.cn:311026/4084
Last time updated on 25/07/2018